Google Ads Management in Houston, Built for ROI

Google Ads is faster than SEO. We typically see leads flow within 48 to 72 hours of launch. However, dialing it in for the optimal Cost-Per-Lead usually takes 1 to 2 billing cycles (30 to 60 days) as we gather data and optimize.

We recommend a minimum ad spend of $1,000/month to give Google's algorithm enough data to work effectively. Competitive Houston industries like legal, HVAC, or medical may need $3,000 to $5,000/month to see consistent lead flow. We will build a forecast based on actual search volume in your area during the consultation.

Ad spend goes directly to Google (you pay them, not us). Management fees are what you pay HOU Digital Marketing to build, monitor, and optimize your campaigns. We never mark up your ad spend. Most agencies charge 15-20% of ad spend as their fee, we use flat-rate pricing between $300-$1500 so our incentives stay aligned with yours.

We hear this constantly. The most common reasons Google Ads fail are wrong keywords, no negative keyword management, poor landing pages, or nobody actively optimizing the account. In our free audit, we will show you exactly what went wrong and whether it is worth trying again.

Not always, but it helps. If your website loads slowly, is not mobile-friendly, or lacks clear calls-to-action like a phone number or contact form, we will recommend changes. A great Google Ads campaign with a poor landing page is like pouring water into a leaky bucket.

Yes. Since you own the account, you can pause campaigns anytime. We recommend running campaigns for at least 90 days to get enough data, but there are no long-term contracts. If you need to pause due to capacity or seasonality, we can do that.

We work month-to-month, so if you are not seeing ROI, you can cancel anytime. That said, results need realistic expectations: if you are in a competitive market with a $1,000/month budget, you will not dominate the market. We will be transparent about what is achievable during the forecast call.

Yes. LSA is separate from standard Google Ads but managed through the same ecosystem. We handle the Google Guaranteed verification process, lead management, and optimization. LSA works best for home services, legal, and certain healthcare providers.

DIY campaigns usually waste 30-50% of their budget on the wrong keywords. Google's default settings are designed to make them money, not you (e.g., broad match keywords, "Display Expansion"). We know exactly which boxes to uncheck and which levers to pull to ensure every dollar goes to a high-intent prospect, not a bot or a tire-kicker.

It’s an auction. You bid on keywords (like "plumber Houston"), and Google ranks you based on your bid amount AND your "Quality Score" (how relevant your ad is). Because we optimize your Quality Score, we can often get you ranked higher than your competitors while actually paying less per click than they do.

They serve different goals. Google Ads is for speed: you can be at the top of Page 1 in 48 hours and start getting calls immediately. SEO is for asset-building: it takes 6-12 months but provides "free" traffic over time. For most Houston businesses, we recommend starting with Google Ads to generate cash flow while building your SEO foundation in the background.